The rich adopt novelties and become accustomed to their use. This sets a fashion which others imitate. Once the richer read more

The rich adopt novelties and become accustomed to their use. This sets a fashion which others imitate. Once the richer classes have adopted a certain way of living, producers have an incentive to improve the methods of manufacture so that soon it is possible for the poorer classes to follow suit. Thus luxury furthers progress. Innovation "is the whim of an elite before it becomes a need of the public. The luxury today is the necessity of tomorrow." Luxury is the roadmaker of progress: it develops latent needs and makes people discontented. In so far as they think consistently, moralists who condemn luxury must recommend the comparatively desireless existence of the wild life roaming in the woods as the ultimate ideal of civilized life.

Ask five economists and you'll get five different answers (six if one went to Harvard).

Ask five economists and you'll get five different answers (six if one went to Harvard).

Avarice has ruined more souls than extravagance.

Avarice has ruined more souls than extravagance.

Buying is a profound pleasure.

Buying is a profound pleasure.

The best inheritance a parent can give his children is a few minutes of his time each day.

The best inheritance a parent can give his children is a few minutes of his time each day.

Value is not intrinsic; it is not in things. It is within us; it is the way in which man read more

Value is not intrinsic; it is not in things. It is within us; it is the way in which man reacts to the conditions of his environment.

Stressing output is the key to improving productivity, while looking to increase activity can result in just the opposite.

Stressing output is the key to improving productivity, while looking to increase activity can result in just the opposite.

The business that considers itself immune to the necessity for advertising sooner or later finds itself immune to business.

The business that considers itself immune to the necessity for advertising sooner or later finds itself immune to business.

Above all, we wish to avoid having a dissatisfied customer. We consider our customers a part of our organization, and read more

Above all, we wish to avoid having a dissatisfied customer. We consider our customers a part of our organization, and we want them to feel free to make any criticism they see fit in regard to our merchandise or service. Sell practical, tested merchandise at reasonable profit, treat your customers like human beings -- and they will always come back.