Economics is a theoretical science and as such abstains from any judgement of value. It is not its task to read more

Economics is a theoretical science and as such abstains from any judgement of value. It is not its task to tell people what ends they should aim at. It is a science of the means to be applied for attainment of ends chosen, not, to be sure, a science of the choosing of ends. Ultimate decisions, the valuations and the choosing of ends, are beyond the scope of any science. Science never tells a man how he should act; it merely shows how a man must act if he wants to attain definite ends.

Based on first-hand evidence of your own senses - the improved health and later ages at which acquaintances die nowadays read more

Based on first-hand evidence of your own senses - the improved health and later ages at which acquaintances die nowadays as compared with the past; the material goods that we now possess; the speed at which information, entertainment, and we ourselves move freely throughout the world - it seems to me that a person must be literally deaf and blind not to perceive that humanity is in a much better state than ever before.

If we devote our time disparaging the products of our business rivals, we hurt business generally, reduce confidence, and increase read more

If we devote our time disparaging the products of our business rivals, we hurt business generally, reduce confidence, and increase discontent.

If you're not serving the customer, you'd better be serving someone who is.

If you're not serving the customer, you'd better be serving someone who is.

Make sure you want it enough.

Make sure you want it enough.

In the midst of life we are in debt.

In the midst of life we are in debt.

One rose says more than the dozen.

One rose says more than the dozen.

The business that considers itself immune to the necessity for advertising sooner or later finds itself immune to business.

The business that considers itself immune to the necessity for advertising sooner or later finds itself immune to business.

As the science of economics...exploded the fallacies of every brand of utopianism, it was outlawed and stigmatized as unscientific.

As the science of economics...exploded the fallacies of every brand of utopianism, it was outlawed and stigmatized as unscientific.