What the customer demands is last year's model, cheaper. To find out what the customer needs you have to understand read more

What the customer demands is last year's model, cheaper. To find out what the customer needs you have to understand what the customer is doing as well as he understands it. Then you build what he needs and you educate him to the fact that he needs it.

When you hire people that are smarter than you are, you prove you are smarter than they are.

When you hire people that are smarter than you are, you prove you are smarter than they are.

If you can run one business well, you can run any business well.

If you can run one business well, you can run any business well.

Profits are like breathing. You have to have them. But who would stay alive just to breathe?

Profits are like breathing. You have to have them. But who would stay alive just to breathe?

My riches consist not in the extent of my possessions, but in the fewness of my wants.

My riches consist not in the extent of my possessions, but in the fewness of my wants.

The real measure of your wealth is how much you'd be worth if you lost all your money.

The real measure of your wealth is how much you'd be worth if you lost all your money.

The creditor hath a better memory than the debtor.

The creditor hath a better memory than the debtor.

It's not the bulls and bears you need to avoid -- it's the bum steers.

It's not the bulls and bears you need to avoid -- it's the bum steers.

The absolute fundamental aim is to make money out of satisfying customers.

The absolute fundamental aim is to make money out of satisfying customers.