Marshall McLuhan

All media exist to invest our lives with artificial perceptions and arbitrary values

All media exist to invest our lives with artificial perceptions and arbitrary values

Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development read more

Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.

Environments are not just containers, but are processes that change the content totally.

Environments are not just containers, but are processes that change the content totally.

Good taste is the first refuge of the non creative. It is the last ditch stand of the artist.

Good taste is the first refuge of the non creative. It is the last ditch stand of the artist.

The future masters of technology will have to be light-hearted and intelligent. The machine easily masters the grim and the read more

The future masters of technology will have to be light-hearted and intelligent. The machine easily masters the grim and the dumb.