Marshall McLuhan

Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development read more

Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.

Environments are not just containers, but are processes that change the content totally.

Environments are not just containers, but are processes that change the content totally.

All media exist to invest our lives with artificial perceptions and arbitrary values

All media exist to invest our lives with artificial perceptions and arbitrary values

Ads are the cave art of the twentieth century.

Ads are the cave art of the twentieth century.

Erwin Schrodinger has explained how he and his fellow physicists had agreed that they would report their new discoveries and read more

Erwin Schrodinger has explained how he and his fellow physicists had agreed that they would report their new discoveries and experiments in quantum physics in the language of Newtonian physics. That is, they agreed to discuss and report the non-visua