Marshall McLuhan

Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections read more

Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.

Art at its most significant is a Distant Early Warning System that can always be relied on to tell the read more

Art at its most significant is a Distant Early Warning System that can always be relied on to tell the old culture what is beginning to happen to it.

Environments are not just containers, but are processes that change the content totally.

Environments are not just containers, but are processes that change the content totally.

We don't know who discovered water, but we know it wasn't the fish.

We don't know who discovered water, but we know it wasn't the fish.

All media exist to invest our lives with artificial perceptions and arbitrary values

All media exist to invest our lives with artificial perceptions and arbitrary values