Marshall McLuhan

Gutenberg made everybody a reader. Xerox makes everybody a publisher.

Gutenberg made everybody a reader. Xerox makes everybody a publisher.

Art at its most significant is a Distant Early Warning System that can always be relied on to tell the read more

Art at its most significant is a Distant Early Warning System that can always be relied on to tell the old culture what is beginning to happen to it.

Ads are the cave art of the twentieth century.

Ads are the cave art of the twentieth century.

Erwin Schrodinger has explained how he and his fellow physicists had agreed that they would report their new discoveries and read more

Erwin Schrodinger has explained how he and his fellow physicists had agreed that they would report their new discoveries and experiments in quantum physics in the language of Newtonian physics. That is, they agreed to discuss and report the non-visua

Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections read more

Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.