Marshall McLuhan

Good taste is the first refuge of the non creative. It is the last ditch stand of the artist.

Good taste is the first refuge of the non creative. It is the last ditch stand of the artist.

Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development read more

Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.

The future masters of technology will have to be light-hearted and intelligent. The machine easily masters the grim and the read more

The future masters of technology will have to be light-hearted and intelligent. The machine easily masters the grim and the dumb.

Ads are the cave art of the twentieth century.

Ads are the cave art of the twentieth century.

Art at its most significant is a Distant Early Warning System that can always be relied on to tell the read more

Art at its most significant is a Distant Early Warning System that can always be relied on to tell the old culture what is beginning to happen to it.