The superior man understands what is right; the inferior man understands what will sell.

The superior man understands what is right; the inferior man understands what will sell.

You are not in business to be popular.

You are not in business to be popular.

Elegance of language may not be in the power of all of us; but simplicity and straight forwardness are. Write read more

Elegance of language may not be in the power of all of us; but simplicity and straight forwardness are. Write much as you would speak; speak as you think. If with your inferior, speak no coarser than usual; if with your superiors, no finer. Be what you say; and, within the rules of prudence, say what you are.

Trust your hunches. They're usually based on facts filed away just below the conscious level.

Trust your hunches. They're usually based on facts filed away just below the conscious level.

Thought is the labour of the intellect, reverie is its pleasure.

Thought is the labour of the intellect, reverie is its pleasure.

Shoot for the moon, even if you miss you will land among the stars.

Shoot for the moon, even if you miss you will land among the stars.

Common sense is perhaps the most equally divided, but surely the most underemployed, talent in the world.

Common sense is perhaps the most equally divided, but surely the most underemployed, talent in the world.

Often a noble face hides filthy ways.

Often a noble face hides filthy ways.

The best advisers, helpers and friends, always are not those who tell us how to act in special cases, but read more

The best advisers, helpers and friends, always are not those who tell us how to act in special cases, but who give us, out of themselves, the ardent spirit and desire to act right, and leave us then, even through many blunders, to find out what our own form of right action is.