Maxioms by Marshall Mcluhan
The future masters of technology will have to be light-hearted and intelligent. The machine easily masters the grim and the read more
The future masters of technology will have to be light-hearted and intelligent. The machine easily masters the grim and the dumb.
Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections read more
Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.
Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development read more
Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.
Environments are not just containers, but are processes that change the content totally.
Environments are not just containers, but are processes that change the content totally.
All media exist to invest our lives with artificial perceptions and arbitrary values
All media exist to invest our lives with artificial perceptions and arbitrary values
