Marshall McLuhan

We don't know who discovered water, but we know it wasn't the fish.

We don't know who discovered water, but we know it wasn't the fish.

Environments are not just containers, but are processes that change the content totally.

Environments are not just containers, but are processes that change the content totally.

All media exist to invest our lives with artificial perceptions and arbitrary values

All media exist to invest our lives with artificial perceptions and arbitrary values

The future masters of technology will have to be light-hearted and intelligent. The machine easily masters the grim and the read more

The future masters of technology will have to be light-hearted and intelligent. The machine easily masters the grim and the dumb.

One of the effects of living with electric information is that we live habitually in a state of information overload. read more

One of the effects of living with electric information is that we live habitually in a state of information overload. There's always more than you can cope with.