Marshall McLuhan

Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development read more

Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.

Gutenberg made everybody a reader. Xerox makes everybody a publisher.

Gutenberg made everybody a reader. Xerox makes everybody a publisher.

Good taste is the first refuge of the non creative. It is the last ditch stand of the artist.

Good taste is the first refuge of the non creative. It is the last ditch stand of the artist.

Environments are not just containers, but are processes that change the content totally.

Environments are not just containers, but are processes that change the content totally.

We don't know who discovered water, but we know it wasn't the fish.

We don't know who discovered water, but we know it wasn't the fish.