You May Also Like / View all maxioms
Research is what I'm doing when I don't know what I'm doing.
Research is what I'm doing when I don't know what I'm doing.
There is nothing like looking, if you want to find something. You certainly usually find something, if you look, but read more
There is nothing like looking, if you want to find something. You certainly usually find something, if you look, but it is not always quite the something you were after.
Any communication or marketing professional needs cross-cultural research and communication skills to be able to succeed in the future.
Any communication or marketing professional needs cross-cultural research and communication skills to be able to succeed in the future.
The trouble with research is that it tells you what people were thinking about yesterday, not tomorrow. It's like driving read more
The trouble with research is that it tells you what people were thinking about yesterday, not tomorrow. It's like driving a car using a rearview mirror.
Somewhere, something incredible is waiting to be known.
Somewhere, something incredible is waiting to be known.
Copy from one, it's plagiarism; copy from two, it's research.
Copy from one, it's plagiarism; copy from two, it's research.
 We are in the position of a little child entering a huge library 
filled with books in many different read more 
 We are in the position of a little child entering a huge library 
filled with books in many different languages. The child knows 
someone must have written those books. It does not know how. It 
does not understand the languages in which they are they are they 
are written. The child dimly suspects a mysterious order in the 
arrangement of the books but doesn't know what it is. That, it 
seems to me, is the attitude of even the most intelligent being 
toward God. 
If we knew what it was we were doing, it would not be called research, would it?
If we knew what it was we were doing, it would not be called research, would it?
Research is formalized curiosity. It is poking and prying with a purpose.
Research is formalized curiosity. It is poking and prying with a purpose.