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Research is to see what everybody else has seen, and to think what nobody else has thought
Research is to see what everybody else has seen, and to think what nobody else has thought
If we knew what it was we were doing, it would not be called
research, would it?
If we knew what it was we were doing, it would not be called
research, would it?
Any communication or marketing professional needs cross-cultural research and communication skills to be able to succeed in the future.
Any communication or marketing professional needs cross-cultural research and communication skills to be able to succeed in the future.
Research is formalized curiosity. It is poking and prying with a purpose.
Research is formalized curiosity. It is poking and prying with a purpose.
Research is what I'm doing when I don't know what I'm doing.
Research is what I'm doing when I don't know what I'm doing.
The trouble with research is that it tells you what people were thinking about yesterday, not tomorrow. It's like driving read more
The trouble with research is that it tells you what people were thinking about yesterday, not tomorrow. It's like driving a car using a rearview mirror.
If we knew what it was we were doing, it would not be called research, would it?
If we knew what it was we were doing, it would not be called research, would it?
The process of scientific discovery is, in effect, a continual
flight from wonder.
The process of scientific discovery is, in effect, a continual
flight from wonder.
Somewhere, something incredible is waiting to be known.
Somewhere, something incredible is waiting to be known.