There is more similarity in the marketing challenge of selling a precious painting by Degas and a frosted mug of read more

There is more similarity in the marketing challenge of selling a precious painting by Degas and a frosted mug of root beer than you ever thought possible.

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much read more

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.

Research is formalized curiosity. It is poking and prying with a purpose.

Research is formalized curiosity. It is poking and prying with a purpose.

Copy from one, it's plagiarism; copy from two, it's research.

Copy from one, it's plagiarism; copy from two, it's research.

There is nothing like looking, if you want to find something. You certainly usually find something, if you look, but read more

There is nothing like looking, if you want to find something. You certainly usually find something, if you look, but it is not always quite the something you were after.

Business has only two functions - marketing and innovation.

Business has only two functions - marketing and innovation.

Research is to see what everybody else has seen, and to think what nobody else has thought

Research is to see what everybody else has seen, and to think what nobody else has thought

We're obviously going to spend a lot in marketing because we think the product sells itself.

We're obviously going to spend a lot in marketing because we think the product sells itself.

Research is what I'm doing when I don't know what I'm doing.

Research is what I'm doing when I don't know what I'm doing.