Markets are constantly in a state of uncertainty and flux and money is make by discounting the obvious and betting read more

Markets are constantly in a state of uncertainty and flux and money is make by discounting the obvious and betting on the unexpected.

We are in the position of a little child entering a huge library
filled with books in many different read more

We are in the position of a little child entering a huge library
filled with books in many different languages. The child knows
someone must have written those books. It does not know how. It
does not understand the languages in which they are they are they
are written. The child dimly suspects a mysterious order in the
arrangement of the books but doesn't know what it is. That, it
seems to me, is the attitude of even the most intelligent being
toward God.

Research is to see what everybody else has seen, and to think what nobody else has thought

Research is to see what everybody else has seen, and to think what nobody else has thought

Research is formalized curiosity. It is poking and prying with a purpose.

Research is formalized curiosity. It is poking and prying with a purpose.

We're obviously going to spend a lot in marketing because we think the product sells itself.

We're obviously going to spend a lot in marketing because we think the product sells itself.

The trouble with research is that it tells you what people were thinking about yesterday, not tomorrow. It's like driving read more

The trouble with research is that it tells you what people were thinking about yesterday, not tomorrow. It's like driving a car using a rearview mirror.

Copy from one, it's plagiarism; copy from two, it's research.

Copy from one, it's plagiarism; copy from two, it's research.

No great marketing decisions have ever been made on quantitative data

No great marketing decisions have ever been made on quantitative data

Marketing is what you do when your product is no good

Marketing is what you do when your product is no good