Business has only two functions - marketing and innovation.

Business has only two functions - marketing and innovation.

Markets are constantly in a state of uncertainty and flux and money is make by discounting the obvious and betting read more

Markets are constantly in a state of uncertainty and flux and money is make by discounting the obvious and betting on the unexpected.

No great marketing decisions have ever been made on quantitative data

No great marketing decisions have ever been made on quantitative data

If we knew what it was we were doing, it would not be called research, would it?

If we knew what it was we were doing, it would not be called research, would it?

Copy from one, it's plagiarism; copy from two, it's research.

Copy from one, it's plagiarism; copy from two, it's research.

The process of scientific discovery is, in effect, a continual
flight from wonder.

The process of scientific discovery is, in effect, a continual
flight from wonder.

No amount of experimentation can ever prove me right; a single
experiment can prove me wrong.

No amount of experimentation can ever prove me right; a single
experiment can prove me wrong.

We are in the position of a little child entering a huge library
filled with books in many different read more

We are in the position of a little child entering a huge library
filled with books in many different languages. The child knows
someone must have written those books. It does not know how. It
does not understand the languages in which they are they are they
are written. The child dimly suspects a mysterious order in the
arrangement of the books but doesn't know what it is. That, it
seems to me, is the attitude of even the most intelligent being
toward God.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.