We're obviously going to spend a lot in marketing because we think the product sells itself.

We're obviously going to spend a lot in marketing because we think the product sells itself.

To steal ideas from one person is plagiarism, to steal ideas from many is research.

To steal ideas from one person is plagiarism, to steal ideas from many is research.

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much read more

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.

Business has only two functions - marketing and innovation.

Business has only two functions - marketing and innovation.

If we knew what it was we were doing, it would not be called
research, would it?

If we knew what it was we were doing, it would not be called
research, would it?

Research is what I'm doing when I don't know what I'm doing.

Research is what I'm doing when I don't know what I'm doing.

Somewhere, something incredible is waiting to be known.

Somewhere, something incredible is waiting to be known.

Research is formalized curiosity. It is poking and prying with a purpose.

Research is formalized curiosity. It is poking and prying with a purpose.

The process of scientific discovery is, in effect, a continual
flight from wonder.

The process of scientific discovery is, in effect, a continual
flight from wonder.