David Ogilvy

The best ideas come as jokes. Make your thinking as funny as possible.

The best ideas come as jokes. Make your thinking as funny as possible.

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much read more

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.

Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are read more

Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible.

I always said that mega-mergers were for megalomaniacs.

I always said that mega-mergers were for megalomaniacs.

A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes read more

A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity to speed up service.