You read a book from beginning to end. You run a business the opposite way. You start with the end, read more

You read a book from beginning to end. You run a business the opposite way. You start with the end, and then you do everything you must to reach it.

We don't want to push our ideas on to customers, we simply want to make what they want.

We don't want to push our ideas on to customers, we simply want to make what they want.

Perhaps the most widespread misunderstanding of economics is that it applies solely to financial transactions. Frequently this leads to statements read more

Perhaps the most widespread misunderstanding of economics is that it applies solely to financial transactions. Frequently this leads to statements that "there are noneconomic values" to consider. There are, of course, noneconomic values. Indeed, there are only noneconomic values. Economics is not a value itself but merely a method of trading off one value against another.

Capital can do nothing without brains to direct it.

Capital can do nothing without brains to direct it.

Economics is a theoretical science and as such abstains from any judgement of value. It is not its task to read more

Economics is a theoretical science and as such abstains from any judgement of value. It is not its task to tell people what ends they should aim at. It is a science of the means to be applied for attainment of ends chosen, not, to be sure, a science of the choosing of ends. Ultimate decisions, the valuations and the choosing of ends, are beyond the scope of any science. Science never tells a man how he should act; it merely shows how a man must act if he wants to attain definite ends.

A man with a surplus can control circumstances, but a man without a surplus is controlled by them, and often read more

A man with a surplus can control circumstances, but a man without a surplus is controlled by them, and often has no opportunity to exercise judgment.

When we are in competition with ourselves, and match our todays against our yesterdays, we derive encouragement from past misfortunes read more

When we are in competition with ourselves, and match our todays against our yesterdays, we derive encouragement from past misfortunes and blemishes. Moreover, the competition with ourselves leaves unimpaired our benevolence toward our fellow men.

The desire of businessmen for profits is what drives prices down unless forcibly prevented from engaging in price competition, usually read more

The desire of businessmen for profits is what drives prices down unless forcibly prevented from engaging in price competition, usually by governmental activity.

Everyone has the brainpower to follow the stock market. If you made it through fifth-grade math, you can do it. read more

Everyone has the brainpower to follow the stock market. If you made it through fifth-grade math, you can do it. - "Modern Maturity Magazine, Jan/Feb 1995".