What the customer demands is last year's model, cheaper. To find out what the customer needs you have to understand read more

What the customer demands is last year's model, cheaper. To find out what the customer needs you have to understand what the customer is doing as well as he understands it. Then you build what he needs and you educate him to the fact that he needs it.

Those fighting for free enterprise and free competition do not defend the interests of those rich today. They want a read more

Those fighting for free enterprise and free competition do not defend the interests of those rich today. They want a free hand left to unknown men who will be the entrepreneurs of tomorrow...

This is a test. It is only a test. Had it been an actual job, you would have received raises, read more

This is a test. It is only a test. Had it been an actual job, you would have received raises, promotions, and other signs of appreciation.

We don't want to push our ideas on to customers, we simply want to make what they want.

We don't want to push our ideas on to customers, we simply want to make what they want.

Money isn't everything… but it ranks right up there with oxygen.

Money isn't everything… but it ranks right up there with oxygen.

You cannot have the success without the failures.

You cannot have the success without the failures.

This world is run with far too tight a rein for luck to interfere. Fortune sells her wares; she never read more

This world is run with far too tight a rein for luck to interfere. Fortune sells her wares; she never gives them. In some form or other, we pay for her favors; or we go empty away.

If you hire only those people you understand, the company will never get people better than you are. Always remember read more

If you hire only those people you understand, the company will never get people better than you are. Always remember that you often find outstanding people among those you don't particularly like.

Worry about being better; bigger will take care of itself. Think one customer at a time and take care of read more

Worry about being better; bigger will take care of itself. Think one customer at a time and take care of each one the best way you can.