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    The rich adopt novelties and become accustomed to their use. This sets a fashion which others imitate. Once the richer classes have adopted a certain way of living, producers have an incentive to improve the methods of manufacture so that soon it is possible for the poorer classes to follow suit. Thus luxury furthers progress. Innovation "is the whim of an elite before it becomes a need of the public. The luxury today is the necessity of tomorrow." Luxury is the roadmaker of progress: it develops latent needs and makes people discontented. In so far as they think consistently, moralists who condemn luxury must recommend the comparatively desireless existence of the wild life roaming in the woods as the ultimate ideal of civilized life.

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  18  /  16  

We don't want to push our ideas on to customers, we simply want to make what they want.

We don't want to push our ideas on to customers, we simply want to make what they want.

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  22  /  19  

For me, hard work represents the supreme luxury of life.

For me, hard work represents the supreme luxury of life.

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  20  /  19  

Above all, we wish to avoid having a dissatisfied customer. We consider our customers a part of our organization, and read more

Above all, we wish to avoid having a dissatisfied customer. We consider our customers a part of our organization, and we want them to feel free to make any criticism they see fit in regard to our merchandise or service. Sell practical, tested merchandise at reasonable profit, treat your customers like human beings -- and they will always come back.

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  14  /  20  

If you have to forecast, forecast often.

If you have to forecast, forecast often.

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The manager with the in basket problem does not yet understand that he must discipline himself to take care of read more

The manager with the in basket problem does not yet understand that he must discipline himself to take care of activities that fail to excite him.

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What difference does it make how much you have? What you do not have amounts to much more.

What difference does it make how much you have? What you do not have amounts to much more.

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I am indeed rich, since my income is superior to my expense, and my expense is equal to my wishes.

I am indeed rich, since my income is superior to my expense, and my expense is equal to my wishes.

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  20  /  11  

An economist's guess is liable to be as good as anybody else's.

An economist's guess is liable to be as good as anybody else's.

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  14  /  14  

The trouble with being poor is that it takes up all your time.

The trouble with being poor is that it takes up all your time.

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