What the customer demands is last year's model, cheaper. To find out what the customer needs you have to understand read more

What the customer demands is last year's model, cheaper. To find out what the customer needs you have to understand what the customer is doing as well as he understands it. Then you build what he needs and you educate him to the fact that he needs it.

Conducting your business in a socially responsible way is good business. It means that you can attract better employees and read more

Conducting your business in a socially responsible way is good business. It means that you can attract better employees and that customers will know what you stand for and like you for it.

What pays under capitalism is satisfying the common man, the customer. The more people you satisfy, the better for you.

What pays under capitalism is satisfying the common man, the customer. The more people you satisfy, the better for you.

The tougher the job, the greater the reward.

The tougher the job, the greater the reward.

Economic depression cannot be cured by legislative action or executive pronouncement. Economic wounds must be healed by the action of read more

Economic depression cannot be cured by legislative action or executive pronouncement. Economic wounds must be healed by the action of the cells of the economic body - the producers and consumers themselves.

Greater consumption due to increase in population and growth of income heightens scarcity and induces price run-ups. A higher price read more

Greater consumption due to increase in population and growth of income heightens scarcity and induces price run-ups. A higher price represents an opportunity that leads inventors and businesspeople to seek new ways to satisfy the shortages. Some fail, at cost to themselves. A few succeed, and the final result is that we end up better off than if the original shortage problems had never arisen. That is, we need our problems, though this does not imply that we should purposely create additional problems for ourselves.

If we devote our time disparaging the products of our business rivals, we hurt business generally, reduce confidence, and increase read more

If we devote our time disparaging the products of our business rivals, we hurt business generally, reduce confidence, and increase discontent.

He who lives by the crystal ball soon learns to eat ground glass.

He who lives by the crystal ball soon learns to eat ground glass.

There's no reason to be the richest man in the cemetery. You can't do any business from there.

There's no reason to be the richest man in the cemetery. You can't do any business from there.