Steve Jobs

Why join the navy if you can be a pirate?

Why join the navy if you can be a pirate?

Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your read more

Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.

I want to put a ding in the universe.

I want to put a ding in the universe.

You can't just ask customers what they want and then try to give that to them. By the time you read more

You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.

You'll see more and more perfection of that - computer as servant. But the next thing is going to be read more

You'll see more and more perfection of that - computer as servant. But the next thing is going to be computer as a guide or agent.