Steve Jobs

I'm an optimist in the sense that I believe humans are noble and honorable, and some of them are really read more

I'm an optimist in the sense that I believe humans are noble and honorable, and some of them are really smart. I have a very optimistic view of individuals.

You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that read more

You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But read more

In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design.

Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your read more

Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.

We hire people who want to make the best things in the world.

We hire people who want to make the best things in the world.