Steve Jobs

Innovation distinguishes between a leader and a follower.

Innovation distinguishes between a leader and a follower.

We hire people who want to make the best things in the world.

We hire people who want to make the best things in the world.

In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But read more

In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design.

You'll see more and more perfection of that - computer as servant. But the next thing is going to be read more

You'll see more and more perfection of that - computer as servant. But the next thing is going to be computer as a guide or agent.

Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your read more

Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.