Steve Jobs

We hire people who want to make the best things in the world.

We hire people who want to make the best things in the world.

You'll see more and more perfection of that - computer as servant. But the next thing is going to be read more

You'll see more and more perfection of that - computer as servant. But the next thing is going to be computer as a guide or agent.

You can't just ask customers what they want and then try to give that to them. By the time you read more

You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.

For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the read more

For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something.