Marshall McLuhan

Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development read more

Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.

We don't know who discovered water, but we know it wasn't the fish.

We don't know who discovered water, but we know it wasn't the fish.

Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections read more

Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.

Ads are the cave art of the twentieth century.

Ads are the cave art of the twentieth century.

Darkness is to space what silence is to sound, i.e., the interval.

Darkness is to space what silence is to sound, i.e., the interval.