Allen Adamson

Brands make a powerful impact on people, especially in today's world of ever-increasing consumer choice.

Brands make a powerful impact on people, especially in today's world of ever-increasing consumer choice.

This survey highlights the importance that brands play within many aspects of our lives, and reveals some interesting trends, such read more

This survey highlights the importance that brands play within many aspects of our lives, and reveals some interesting trends, such as the dominance of technology and Internet-based brands. Companies that take a proactive approach to managing their brands are in a much better position to earn respect from their customers, as exemplified by the top-ranked brands on the list.

Before a big fashion house is going to bank a lot of money on her as a star, this is read more

Before a big fashion house is going to bank a lot of money on her as a star, this is a little test market. To use her in a fashion sense is more of a commitment, usually with a multiyear contract. This is a great rehabilitation because she can do a one-off. That, plus time, can set her up to be ripe to get back in the fashion game.

I think doing everything just right is not as important a message these days. It's not as salient a message read more

I think doing everything just right is not as important a message these days. It's not as salient a message as doing everything with style and panache.

The quality of Apple's advertising is consistently above average. And more often than not, it's world class.

The quality of Apple's advertising is consistently above average. And more often than not, it's world class.