Allen Adamson

This survey highlights the importance that brands play within many aspects of our lives, and reveals some interesting trends, such read more

This survey highlights the importance that brands play within many aspects of our lives, and reveals some interesting trends, such as the dominance of technology and Internet-based brands. Companies that take a proactive approach to managing their brands are in a much better position to earn respect from their customers, as exemplified by the top-ranked brands on the list.

That's a broad, bold claim. We'll know in a year if they delivered.

That's a broad, bold claim. We'll know in a year if they delivered.

This is the NHL's repair year. They have to treat it almost like a new production introduction.

This is the NHL's repair year. They have to treat it almost like a new production introduction.

Before a big fashion house is going to bank a lot of money on her as a star, this is read more

Before a big fashion house is going to bank a lot of money on her as a star, this is a little test market. To use her in a fashion sense is more of a commitment, usually with a multiyear contract. This is a great rehabilitation because she can do a one-off. That, plus time, can set her up to be ripe to get back in the fashion game.

Brands make a powerful impact on people, especially in today's world of ever-increasing consumer choice. This survey highlights the importance read more

Brands make a powerful impact on people, especially in today's world of ever-increasing consumer choice. This survey highlights the importance that brands play within many aspects of our lives, and reveals some interesting trends, such as the dominance of technology and Internet-based brands. Companies that take a proactive approach to managing their brands are in a much better position to earn respect from their customers, as exemplified by the top-ranked brands on the list.