Allen Adamson

Brands make a powerful impact on people, especially in today's world of ever-increasing consumer choice. This survey highlights the importance read more

Brands make a powerful impact on people, especially in today's world of ever-increasing consumer choice. This survey highlights the importance that brands play within many aspects of our lives, and reveals some interesting trends, such as the dominance of technology and Internet-based brands. Companies that take a proactive approach to managing their brands are in a much better position to earn respect from their customers, as exemplified by the top-ranked brands on the list.

This is the NHL's repair year. They have to treat it almost like a new production introduction.

This is the NHL's repair year. They have to treat it almost like a new production introduction.

Branding New York City is too broad an image these days. It's no longer as powerful on the macro level. read more

Branding New York City is too broad an image these days. It's no longer as powerful on the macro level. The trick is to find the brands that are unique, but not so niche and so in-the-know that only 12 people who live in the neighborhood will get it.

It's a signal that the Internet and technology brands are becoming more interwoven into everyday life. It's moved from a read more

It's a signal that the Internet and technology brands are becoming more interwoven into everyday life. It's moved from a specialty niche to the center of people's lives.

Brands make a powerful impact on people, especially in today's world of ever-increasing consumer choice.

Brands make a powerful impact on people, especially in today's world of ever-increasing consumer choice.