Allen Adamson

That's a broad, bold claim. We'll know in a year if they delivered.

That's a broad, bold claim. We'll know in a year if they delivered.

Brands make a powerful impact on people, especially in today's world of ever-increasing consumer choice.

Brands make a powerful impact on people, especially in today's world of ever-increasing consumer choice.

The quality of Apple's advertising is consistently above average. And more often than not, it's world class.

The quality of Apple's advertising is consistently above average. And more often than not, it's world class.

I think doing everything just right is not as important a message these days. It's not as salient a message read more

I think doing everything just right is not as important a message these days. It's not as salient a message as doing everything with style and panache.

Branding New York City is too broad an image these days. It's no longer as powerful on the macro level. read more

Branding New York City is too broad an image these days. It's no longer as powerful on the macro level. The trick is to find the brands that are unique, but not so niche and so in-the-know that only 12 people who live in the neighborhood will get it.