Allen Adamson

This is the NHL's repair year. They have to treat it almost like a new production introduction.

This is the NHL's repair year. They have to treat it almost like a new production introduction.

Brands make a powerful impact on people, especially in today's world of ever-increasing consumer choice.

Brands make a powerful impact on people, especially in today's world of ever-increasing consumer choice.

The quality of Apple's advertising is consistently above average. And more often than not, it's world class.

The quality of Apple's advertising is consistently above average. And more often than not, it's world class.

That's a broad, bold claim. We'll know in a year if they delivered.

That's a broad, bold claim. We'll know in a year if they delivered.

Branding New York City is too broad an image these days. It's no longer as powerful on the macro level. read more

Branding New York City is too broad an image these days. It's no longer as powerful on the macro level. The trick is to find the brands that are unique, but not so niche and so in-the-know that only 12 people who live in the neighborhood will get it.