Persuasion is better than force.

Persuasion is better than force.

There's a lot more power in calm than in vituperation.

There's a lot more power in calm than in vituperation.

The real persuaders are our appetites, our fears and above all our vanity. The skillful propagandist stirs and coaches these read more

The real persuaders are our appetites, our fears and above all our vanity. The skillful propagandist stirs and coaches these internal persuaders.

Advertising isn't a science. It's persuasion. And persuasion is an art.

Advertising isn't a science. It's persuasion. And persuasion is an art.

The young mind is pliable and imitates, but in more advanced states grows rigid and must be warmed and softened read more

The young mind is pliable and imitates, but in more advanced states grows rigid and must be warmed and softened before it will receive a deep impression.

Even if the committee carried the message in the exact words with no words missing, but left out the persuasion read more

Even if the committee carried the message in the exact words with no words missing, but left out the persuasion of gesture, the supplicating tone, and the beseeching looks which inform the words and give them life, where then were the power of the arguments and whom would it convince?

The best way to persuade people is with your ears - by listening to them.

The best way to persuade people is with your ears - by listening to them.