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Maxioms by William Bernbach

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An idea can turn to dust or magic, depending on the talent that rubs against it.

An idea can turn to dust or magic, depending on the talent that rubs against it.

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In advertising, not to be different is virtual suicide.

In advertising, not to be different is virtual suicide.

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Advertising isn't a science. It's persuasion. And persuasion is an art.

Advertising isn't a science. It's persuasion. And persuasion is an art.

by William Bernbach Found in: Persuasion Quotes,
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All of us who professionally use the mass media are the shapers of society. We can vulgerize that society. We read more

All of us who professionally use the mass media are the shapers of society. We can vulgerize that society. We can brutalize it. Or we can help lift it onto a higher level.

by William Bernbach Found in: Media Quotes,
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