Maxioms by William Bernbach
All of us who professionally use the mass media are the shapers of society. We can vulgerize that society. We read more
All of us who professionally use the mass media are the shapers of society. We can vulgerize that society. We can brutalize it. Or we can help lift it onto a higher level.
In advertising, not to be different is virtual suicide.
In advertising, not to be different is virtual suicide.
An idea can turn to dust or magic, depending on the talent that rubs against it.
An idea can turn to dust or magic, depending on the talent that rubs against it.
Advertising isn't a science. It's persuasion. And persuasion is an art.
Advertising isn't a science. It's persuasion. And persuasion is an art.
