We all need the waters of the Mercy River. Though they don't run deep, there's usually enough, just enough, for read more

We all need the waters of the Mercy River. Though they don't run deep, there's usually enough, just enough, for the extravagance of our lives.

We need society, and we need solitude also, as we need summer and winter, day and night, exercise and rest.

We need society, and we need solitude also, as we need summer and winter, day and night, exercise and rest.

A name is a label, and as soon as there is a label, the ideas disappear and out comes label-worship read more

A name is a label, and as soon as there is a label, the ideas disappear and out comes label-worship and label-bashing, and instead of living by a theme of ideas, people begin dying for labels... and the last thing the world needs is another religion.

A man travels the world over in search of what he needs, and returns home to find it.

A man travels the world over in search of what he needs, and returns home to find it.

Keep high aspirations, moderate expectations, and small needs

Keep high aspirations, moderate expectations, and small needs

Every man needs slaves like he needs clean air. To rule is to breathe, is it not? And even the read more

Every man needs slaves like he needs clean air. To rule is to breathe, is it not? And even the most disenfranchised get to breathe. The lowest on the social scale have their spouses or their children.

People need something or someone to fasten themselves to in order to reassure themselves that they are real.

People need something or someone to fasten themselves to in order to reassure themselves that they are real.

Humanity needs practical men, who get the most out of their work, and, without forgetting the general good, safeguard their read more

Humanity needs practical men, who get the most out of their work, and, without forgetting the general good, safeguard their own interests. But humanity also needs dreamers, for whom the disinterested development of an enterprise is so captivating that it becomes impossible for them to devote their care to their own material profit.

The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. read more

The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.