Don't take the wrong side of an argument just because your opponent has taken the right side.

Don't take the wrong side of an argument just because your opponent has taken the right side.

Advertising isn't a science. It's persuasion. And persuasion is an art.

Advertising isn't a science. It's persuasion. And persuasion is an art.

To strive with an equal is dangerous; with a superior, mad; with an inferior, degrading.

To strive with an equal is dangerous; with a superior, mad; with an inferior, degrading.

When a thing is said to be not worth refuting you may be sure that either it is flagrantly stupid read more

When a thing is said to be not worth refuting you may be sure that either it is flagrantly stupid -- in which case all comment is superfluous -- or it is something formidable, the very crux of the problem.

Even if the committee carried the message in the exact words with no words missing, but left out the persuasion read more

Even if the committee carried the message in the exact words with no words missing, but left out the persuasion of gesture, the supplicating tone, and the beseeching looks which inform the words and give them life, where then were the power of the arguments and whom would it convince?

I always admired Mrs. Grote's saying that politics and theology
were the only two really great subjects.

I always admired Mrs. Grote's saying that politics and theology
were the only two really great subjects.

The young mind is pliable and imitates, but in more advanced states grows rigid and must be warmed and softened read more

The young mind is pliable and imitates, but in more advanced states grows rigid and must be warmed and softened before it will receive a deep impression.

The best way I know of to win an argument is to start by being in the right.

The best way I know of to win an argument is to start by being in the right.

I have found you an argument; but I am not obliged to find you an
understanding.

I have found you an argument; but I am not obliged to find you an
understanding.