By concentrating our attention on the effect rather than the causes, we can avoid the laborious, nearly impossible task of read more

By concentrating our attention on the effect rather than the causes, we can avoid the laborious, nearly impossible task of trying to detect and deflect the many psychological influences on liking.

All of us are watchers -- of television, of time clocks, of traffic on the freeway -- but few are read more

All of us are watchers -- of television, of time clocks, of traffic on the freeway -- but few are observers. Everyone is looking, not many are seeing.

Imagination is the only weapon in the war against reality.

Imagination is the only weapon in the war against reality.

It would be difficult to exaggerate the degree to which we are influenced by those we influence.

It would be difficult to exaggerate the degree to which we are influenced by those we influence.

The progress of freedom depends more upon the maintenance of peace, the spread of commerce, and the diffusion of education, read more

The progress of freedom depends more upon the maintenance of peace, the spread of commerce, and the diffusion of education, than upon the labors of cabinets and foreign offices.

We are becoming like cats, slyly parasitic, enjoying an indifferent domesticity. Nice and snug in the social, our historic passions read more

We are becoming like cats, slyly parasitic, enjoying an indifferent domesticity. Nice and snug in the social, our historic passions have withdrawn into the glow of an artificial coziness, and our half-closed eyes now seek little other than the peaceful parade of television pictures.

Get out of the blocks, run your race, stay relaxed. If you run your race, you'll win. Channel your energy. read more

Get out of the blocks, run your race, stay relaxed. If you run your race, you'll win. Channel your energy. Focus.

The reign of imagagology begins where history ends.

The reign of imagagology begins where history ends.

Never assume, for it makes an ASS out of U and ME.

Never assume, for it makes an ASS out of U and ME.