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    What the customer demands is last year's model, cheaper. To find out what the customer needs you have to understand what the customer is doing as well as he understands it. Then you build what he needs and you educate him to the fact that he needs it.

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  22  /  26  

Because bankers measure their self-worth in money, and pay themselves a lot of it, they think they're fine fellows and read more

Because bankers measure their self-worth in money, and pay themselves a lot of it, they think they're fine fellows and don't need to explain themselves.

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  12  /  17  

Competition on the market aims at assigning to every individual that function in the social system in which he can read more

Competition on the market aims at assigning to every individual that function in the social system in which he can render to all his fellow men the most valuable of the services he is able to perform.

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  11  /  17  

If we devote our time disparaging the products of our business rivals, we hurt business generally, reduce confidence, and increase read more

If we devote our time disparaging the products of our business rivals, we hurt business generally, reduce confidence, and increase discontent.

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  15  /  12  

As a manager the important thing is not what happens when you are there, but what happens when you are read more

As a manager the important thing is not what happens when you are there, but what happens when you are not there.

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  11  /  10  

It is almost as difficult to keep a first class person in a fourth class job, as it is to read more

It is almost as difficult to keep a first class person in a fourth class job, as it is to keep a fourth class person in a first class job.

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  13  /  15  

Managing directors are not paid to be busy, they are paid to think.

Managing directors are not paid to be busy, they are paid to think.

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  19  /  17  

Don't try to buy at the bottom and sell at the top. It can't be done except by liars.

Don't try to buy at the bottom and sell at the top. It can't be done except by liars.

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  16  /  19  

You read a book from beginning to end. You run a business the opposite way. You start with the end, read more

You read a book from beginning to end. You run a business the opposite way. You start with the end, and then you do everything you must to reach it.

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  14  /  21  

Forty for you, sixty for me And equal partners we will be.

Forty for you, sixty for me And equal partners we will be.

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