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    What the customer demands is last year's model, cheaper. To find out what the customer needs you have to understand what the customer is doing as well as he understands it. Then you build what he needs and you educate him to the fact that he needs it.

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  16  /  23  

The world does not pay for what a person knows, but it pays for what a person does with what read more

The world does not pay for what a person knows, but it pays for what a person does with what he knows.

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  12  /  24  

A market is the combined behavior of thousands of people responding to information, misinformation and whim.

A market is the combined behavior of thousands of people responding to information, misinformation and whim.

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  21  /  32  

Nothing is so well calculated to produce a death-like torpor in the country as an extended system of taxation and read more

Nothing is so well calculated to produce a death-like torpor in the country as an extended system of taxation and a great national debt.

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  16  /  19  

You read a book from beginning to end. You run a business the opposite way. You start with the end, read more

You read a book from beginning to end. You run a business the opposite way. You start with the end, and then you do everything you must to reach it.

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  15  /  13  

Don't buy the house, buy the neighborhood.

Don't buy the house, buy the neighborhood.

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  17  /  20  

You don't want to get the same kind of advice from everyone on your board.

You don't want to get the same kind of advice from everyone on your board.

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  17  /  23  

I've got a living to make, to put it plainly; there's more money in shocking and terrifying than in edifying.

I've got a living to make, to put it plainly; there's more money in shocking and terrifying than in edifying.

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  14  /  21  

The meaning of economic freedom is this: that the individual is in a position to choose the way in which read more

The meaning of economic freedom is this: that the individual is in a position to choose the way in which he wants to integrate himself into the totality of society.

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  11  /  10  

It is almost as difficult to keep a first class person in a fourth class job, as it is to read more

It is almost as difficult to keep a first class person in a fourth class job, as it is to keep a fourth class person in a first class job.

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