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    What the customer demands is last year's model, cheaper. To find out what the customer needs you have to understand what the customer is doing as well as he understands it. Then you build what he needs and you educate him to the fact that he needs it.

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  15  /  25  

I'm proud to be paying taxes in the United States. The only thing is -- I could be just as read more

I'm proud to be paying taxes in the United States. The only thing is -- I could be just as proud for half the money.

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  42  /  31  

No one has a greater asset for his business than a man's pride in his work.

No one has a greater asset for his business than a man's pride in his work.

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  16  /  20  

Our supplies of natural resources are not finite in any economic sense. Nor does past experience give reason to expect read more

Our supplies of natural resources are not finite in any economic sense. Nor does past experience give reason to expect natural resources to become more scarce. Rather, if history is any guide, natural resources will progressively become less costly, hence less scarce, and will constitute a smaller proportion of our expenses in future years.

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  46  /  36  

Greed is all right, by the way I think greed is healthy. You can be greedy and still feel good read more

Greed is all right, by the way I think greed is healthy. You can be greedy and still feel good about yourself.

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  21  /  23  

...we see that there are two different kinds of...societies: (a) parasitic societies and (b) producing societies. The former are those read more

...we see that there are two different kinds of...societies: (a) parasitic societies and (b) producing societies. The former are those which live from hunting, fishing, or merely gleaning. By their economic activities they do not increase, but rather decrease, the amount of wealth in the world. The second kind of societies, producing societies, live by agricultural and pastoral activities. By these activities they seek to increase the amount of wealth in the world.

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  20  /  28  

A man is a person that will pay two dollars for a one dollar item he wants. A woman will read more

A man is a person that will pay two dollars for a one dollar item he wants. A woman will pay one dollar for a two dollar item she doesn't want.

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  19  /  22  

Not understanding the process of a spontaneously-ordered economy goes hand-in-hand with not understanding the creation of resources and wealth. And read more

Not understanding the process of a spontaneously-ordered economy goes hand-in-hand with not understanding the creation of resources and wealth. And when a person does not understand the creation of resources and wealth, the only intellectual alternative is to believe that increasing wealth must be at the cost of someone else. This belief that our good fortune must be an exploitation of others may be the taproot of false prophecy about doom that our evil ways must bring upon us.

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Concentrate your strengths against your competitor's relative weaknesses.

Concentrate your strengths against your competitor's relative weaknesses.

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  18  /  16  

The saddest thing I can imagine is to get used to luxury.

The saddest thing I can imagine is to get used to luxury.

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