Maxioms by Brad Adgate
TV can be so fluid. If you can get a hot show or two you can build around that,
TV can be so fluid. If you can get a hot show or two you can build around that,
Television networks don't deliver the audiences that they did a year ago or five years ago and yet (ad) prices read more
Television networks don't deliver the audiences that they did a year ago or five years ago and yet (ad) prices continue to go up.
Cosmetic surgery and poker are popular right now.
Cosmetic surgery and poker are popular right now.
They have a lot riding on 'American Idol' and, hopefully for Fox, the show has long coattails.
They have a lot riding on 'American Idol' and, hopefully for Fox, the show has long coattails.
By broadening their programming (with more entertainment-oriented shows) and still keeping it under the legal drama umbrella that their niche read more
By broadening their programming (with more entertainment-oriented shows) and still keeping it under the legal drama umbrella that their niche is, they've been able to generate higher ratings. They've certainly raised the profile in the buying community with these types of programs, and to separate the two helps distinguish one from the other, so you have an entertainment network that's still Court TV with legal type of programming.