Brad Adgate

There are a lot of options out there that advertisers now have besides the 30-second commercial on network television,

There are a lot of options out there that advertisers now have besides the 30-second commercial on network television,

The WB and ABC are taking some of their more familiar shows and moving them to Thursday just points out read more

The WB and ABC are taking some of their more familiar shows and moving them to Thursday just points out its going to be an exceedingly competitive time period, ... and points out the popularity of Thursday night as a source of advertising revenues.

TV can be so fluid. If you can get a hot show or two you can build around that,

TV can be so fluid. If you can get a hot show or two you can build around that,

This lends stability to the company. It's always good to let people know who's in charge.

This lends stability to the company. It's always good to let people know who's in charge.

By broadening their programming (with more entertainment-oriented shows) and still keeping it under the legal drama umbrella that their niche read more

By broadening their programming (with more entertainment-oriented shows) and still keeping it under the legal drama umbrella that their niche is, they've been able to generate higher ratings. They've certainly raised the profile in the buying community with these types of programs, and to separate the two helps distinguish one from the other, so you have an entertainment network that's still Court TV with legal type of programming.