Steve Jobs

We hire people who want to make the best things in the world.

We hire people who want to make the best things in the world.

For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the read more

For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something.

Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your read more

Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.

Innovation distinguishes between a leader and a follower.

Innovation distinguishes between a leader and a follower.

You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that read more

You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.