Chris Allen

It's an enjoyable experience to make a difference, ... They [volunteers] are actually getting dirty. They're using their hearts, their read more

It's an enjoyable experience to make a difference, ... They [volunteers] are actually getting dirty. They're using their hearts, their hands and their heads to make a difference.

[Like People magazine, which started as a page in Time before becoming one of the country's most popular celebrity weeklies, read more

[Like People magazine, which started as a page in Time before becoming one of the country's most popular celebrity weeklies, Cooking Light debuted as a small column in Southern Living. When that proved hugely popular, two Cooking Light cookbooks were published.] They sold out, ... so we decided to launch a magazine.

We could see a movement in the country toward food and fitness, and we thought we could be successful in read more

We could see a movement in the country toward food and fitness, and we thought we could be successful in that niche.

We wanted to cover our bases.

We wanted to cover our bases.

The 3 percent kicks in during year three. On paper, we're not expecting to show a profit for the first read more

The 3 percent kicks in during year three. On paper, we're not expecting to show a profit for the first year; we hope to show a small profit in year two.