Maxioms by Brad Adgate
Television networks don't deliver the audiences that they did a year ago or five years ago and yet (ad) prices read more
Television networks don't deliver the audiences that they did a year ago or five years ago and yet (ad) prices continue to go up.
By broadening their programming (with more entertainment-oriented shows) and still keeping it under the legal drama umbrella that their niche read more
By broadening their programming (with more entertainment-oriented shows) and still keeping it under the legal drama umbrella that their niche is, they've been able to generate higher ratings. They've certainly raised the profile in the buying community with these types of programs, and to separate the two helps distinguish one from the other, so you have an entertainment network that's still Court TV with legal type of programming.
There are a lot of options out there that advertisers now have besides the 30-second commercial on network television,
There are a lot of options out there that advertisers now have besides the 30-second commercial on network television,
This is only going to continue. The FCC says there are 530 national satellite-deliverable cable networks. A year ago there read more
This is only going to continue. The FCC says there are 530 national satellite-deliverable cable networks. A year ago there were 188.
They have a lot riding on 'American Idol' and, hopefully for Fox, the show has long coattails.
They have a lot riding on 'American Idol' and, hopefully for Fox, the show has long coattails.
