Human beings need pleasure the way they need vitamins.

Human beings need pleasure the way they need vitamins.

I despise the pleasure of pleasing people that I despise.

I despise the pleasure of pleasing people that I despise.

A study of economics usually reveals that the best time to buy anything is last year.

A study of economics usually reveals that the best time to buy anything is last year.

In writing advertising it must always be kept in mind that the customer often knows more about the goods than read more

In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they have had experience in buying them . . .

Pleasure for one hour, a bottle of wine. Pleasure for one year a marriage; but pleasure for a lifetime, a read more

Pleasure for one hour, a bottle of wine. Pleasure for one year a marriage; but pleasure for a lifetime, a garden.

The average man does not get pleasure out of an idea because he thinks it is true; he thinks it read more

The average man does not get pleasure out of an idea because he thinks it is true; he thinks it is true because he gets pleasure out of it.

Let the fictitious sources of pleasure be as near as possible to
the true.
[Lat., Ficta voluptatis causa read more

Let the fictitious sources of pleasure be as near as possible to
the true.
[Lat., Ficta voluptatis causa sint proxima veris.]

Ask your child what he wants for dinner only if he's buying.

Ask your child what he wants for dinner only if he's buying.

In everything satiety closely follows the greatest pleasures.
[Lat., Omnibus in rebus voluptatibus maximis fastidium finitimum
est.]

In everything satiety closely follows the greatest pleasures.
[Lat., Omnibus in rebus voluptatibus maximis fastidium finitimum
est.]