Keep high aspirations, moderate expectations and small needs.

Keep high aspirations, moderate expectations and small needs.

Every man needs slaves like he needs clean air. To rule is to breathe, is it not? And even the read more

Every man needs slaves like he needs clean air. To rule is to breathe, is it not? And even the most disenfranchised get to breathe. The lowest on the social scale have their spouses or their children.

We all need the waters of the Mercy River. Though they don't run deep, there's usually enough, just enough, for read more

We all need the waters of the Mercy River. Though they don't run deep, there's usually enough, just enough, for the extravagance of our lives.

I never want to get to the point where it's all about my needs, and the hell with anybody else.

I never want to get to the point where it's all about my needs, and the hell with anybody else.

The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. read more

The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.

Humanity needs practical men, who get the most out of their work, and, without forgetting the general good, safeguard their read more

Humanity needs practical men, who get the most out of their work, and, without forgetting the general good, safeguard their own interests. But humanity also needs dreamers, for whom the disinterested development of an enterprise is so captivating that it becomes impossible for them to devote their care to their own material profit.

They can call me crazy if I fail, all the chance that I need, is one-in-a-million and they can call read more

They can call me crazy if I fail, all the chance that I need, is one-in-a-million and they can call me brilliant if I succeed.

Old men need applause too

Old men need applause too

There is something about jumping a horse over a fence, something that makes you feel good. Perhaps it's the risk, read more

There is something about jumping a horse over a fence, something that makes you feel good. Perhaps it's the risk, the gamble. In any event it's a thing I need.