It gives them an incentive to market the film aggressively to their constituents. Then they can use the festival not only as a promotional opportunity, but as a fundraising opportunity as well. Generating an audience has always been very difficult for film festivals, but this formula has been very successful. Generally, most of the screenings are sold out.
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Our best player was hanging his head. He thought we had already lost. I got four steals and we ended up winning the game.
