Audiences cry in the theater when people make a hard choice-for life.

Audiences cry in the theater when people make a hard choice-for life.

There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising read more

There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.

For me, commerce is of trivial import; love, faith, truth of character, the aspiration of man, these are sacred; nor read more

For me, commerce is of trivial import; love, faith, truth of character, the aspiration of man, these are sacred; nor can I detach one duty, like you, from all other duties, and concentrate my forces mechanically on the payment of moneys

If there are twelve clowns in a ring, you can jump in the middle and start reciting Shakespeare, but to read more

If there are twelve clowns in a ring, you can jump in the middle and start reciting Shakespeare, but to the audience, you'll just be the thirteenth clown

If commerce is the engine of our economy, then advertising is the spark. Responsible advertisers are the drivers who keep read more

If commerce is the engine of our economy, then advertising is the spark. Responsible advertisers are the drivers who keep us on the right track, leading to a richer, more benevolent society.

Only for the phony is commercialism-the bending of creativity to common utility-a naughty word. To the truly creative, it is read more

Only for the phony is commercialism-the bending of creativity to common utility-a naughty word. To the truly creative, it is a bridge to the great audience, a means of sharing rather than debasing.

The audience is the best judge of anything. They cannot be lied to. Truth brings them closer. A moment that read more

The audience is the best judge of anything. They cannot be lied to. Truth brings them closer. A moment that lags - they're gonna cough.

I've always been the breadwinner and men don't like that. They turn on you. They bite the hand that feeds read more

I've always been the breadwinner and men don't like that. They turn on you. They bite the hand that feeds them. Eventually, too, they become very jealous of the love one has with an audience.

Not just in commerce but in the world of ideas too our age is putting on a veritable clearance sale. read more

Not just in commerce but in the world of ideas too our age is putting on a veritable clearance sale. Everything can be had so dirt cheap that one begins to wonder whether in the end anyone will want to make a bid.