Fortune has something of the nature of a woman. If she is too intensely wooed, she commonly goes the further read more

Fortune has something of the nature of a woman. If she is too intensely wooed, she commonly goes the further away.

What the customer demands is last year's model, cheaper. To find out what the customer needs you have to understand read more

What the customer demands is last year's model, cheaper. To find out what the customer needs you have to understand what the customer is doing as well as he understands it. Then you build what he needs and you educate him to the fact that he needs it.

The growing complexity of science, technology, and organization does not imply either a growing knowledge or a growing need for read more

The growing complexity of science, technology, and organization does not imply either a growing knowledge or a growing need for knowledge in the general population. On the contrary, the increasingly complex processes tend to lead to increasingly simple and easily understood products. The genius of mass production is precisely in its making more products more accessible, both economically and intellectually to more people.

An economist is an expert who will know tomorrow why the things he predicted yesterday didn't happen today.

An economist is an expert who will know tomorrow why the things he predicted yesterday didn't happen today.

Above all, we wish to avoid having a dissatisfied customer. We consider our customers a part of our organization, and read more

Above all, we wish to avoid having a dissatisfied customer. We consider our customers a part of our organization, and we want them to feel free to make any criticism they see fit in regard to our merchandise or service. Sell practical, tested merchandise at reasonable profit, treat your customers like human beings -- and they will always come back.

In suggesting gifts: Money is appropriate, and one size fits all.

In suggesting gifts: Money is appropriate, and one size fits all.

Why does a slight tax increase cost you two hundred dollars and a substantial tax cut save you thirty cents.

Why does a slight tax increase cost you two hundred dollars and a substantial tax cut save you thirty cents.

To live content with small means; to seek elegance rather than luxury, and refinement rather than fashion; to be worthy, read more

To live content with small means; to seek elegance rather than luxury, and refinement rather than fashion; to be worthy, not respectable, and wealthy, not rich; to study hard, think quietly, talk gently, act frankly; to listen to stars and birds, to babes and sages, with open heart; to bear all cheerfully, do all bravely, await occasions, hurry never. In a word, to let the spiritual, unbidden and unconscious, grow up through the common. This is to be my symphony.

The rich swell up with pride, the poor from hunger.

The rich swell up with pride, the poor from hunger.