Michael Atmore

We went very athletic, very casual for a number of years. It's inevitable that we'd move through those cycles and read more

We went very athletic, very casual for a number of years. It's inevitable that we'd move through those cycles and shift to a different direction.

There's still some room to grow with their product lines. The question is what they'll do to grow the brand.

There's still some room to grow with their product lines. The question is what they'll do to grow the brand.

The TV shows and magazines both confirm and propel the trend. With the economy improving, and people making more money, read more

The TV shows and magazines both confirm and propel the trend. With the economy improving, and people making more money, it feels like they're beginning to spend more than they have in the past couple of years.

They appeal to people who want something that's going to last and survive the elements and at the same time read more

They appeal to people who want something that's going to last and survive the elements and at the same time make a strong fashion statement when paired with jeans or a skirt. They're not for the shy.

Nike is a marketing machine with a culture that has developed over 30-plus years,

Nike is a marketing machine with a culture that has developed over 30-plus years,