Leo Burnett

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

I've learned any fool can write a bad ad, but it takes a real genius to keep his hands off read more

I've learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one.

If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.

If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.

When you reach for the stars, you may not quite get one, but you won't come up with a handful read more

When you reach for the stars, you may not quite get one, but you won't come up with a handful of mud either.

The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. read more

The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.