Maxioms by Leo Burnett
We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'
We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'
If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.
If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
I've learned any fool can write a bad ad, but it takes a real genius to keep his hands off read more
I've learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one.
When you reach for the stars, you may not quite get one, but you won't come up with a handful read more
When you reach for the stars, you may not quite get one, but you won't come up with a handful of mud either.
