Brian Ambrose

Who is going to gain market share in future? When we polled those in the industry 70 percent of respondents read more

Who is going to gain market share in future? When we polled those in the industry 70 percent of respondents said Asian manufacturers, and 51 percent said European would gain. Only 20 percent said North American manufacturers would gain,

Our survey this year has definitely found improved profit levels emerging sooner rather than later, and this is very encouraging.

Our survey this year has definitely found improved profit levels emerging sooner rather than later, and this is very encouraging.

I think they have some very difficult challenges over the next three years. The silver lining is if they continue read more

I think they have some very difficult challenges over the next three years. The silver lining is if they continue to reduce costs and strive for flexible manufacturing, they can see a return to profits even without the sales levels of 2000. But the Asian brands and European brands aren't sitting still either.

They think incentives will be leveling off. With all the new models being launched in next 12 to 18 months, read more

They think incentives will be leveling off. With all the new models being launched in next 12 to 18 months, they will not need incentives to spur sales.

In a down economy, our survey has found executives always pushing profitability a few years out, and this year is read more

In a down economy, our survey has found executives always pushing profitability a few years out, and this year is no different. But what the executives are telling us this year is that they have seen the worst and that the industry is poised for a rebound.