Alfredo Alonso

The popularity comes from the fact that these radio stations play a real broad catalog of music, so they aren't read more

The popularity comes from the fact that these radio stations play a real broad catalog of music, so they aren't as repetitive.

We are a Spanish radio station company that goes after Hispanics that are bilingual. They really live in two cultures.

We are a Spanish radio station company that goes after Hispanics that are bilingual. They really live in two cultures.

Our local programming teams have done an extraordinary job creating great Spanish-language radio that has resulted in impressive audience growth. read more

Our local programming teams have done an extraordinary job creating great Spanish-language radio that has resulted in impressive audience growth. In San Jose alone, time spent listening for persons 12+ in spring 2005 surged 205 percent versus spring 2004. That's a clear indication that our stations are airing great programming that U.S. Hispanics have been looking for on the radio.

Hispanics tend to use radio very frequently. They spend longer listening to radio. The Hispanic population is very brand-loyal, and read more

Hispanics tend to use radio very frequently. They spend longer listening to radio. The Hispanic population is very brand-loyal, and once they identify with a radio station, they tend to stick with that station.

Our local programming teams have done an extraordinary job creating great Spanish-language radio that has resulted in impressive audience growth, read more

Our local programming teams have done an extraordinary job creating great Spanish-language radio that has resulted in impressive audience growth, ... In San Jose alone, time spent listening for persons 12+ in Spring 2005 surged 205% versus Spring 2004. That's a clear indication that our stations are airing great programming that U.S. Hispanics have been looking for on the radio.