Michael Atmore

Nike is a marketing machine with a culture that has developed over 30-plus years,

Nike is a marketing machine with a culture that has developed over 30-plus years,

There's going to be an enormous amount of work that needs to be done to integrate those two companies.

There's going to be an enormous amount of work that needs to be done to integrate those two companies.

The fall season is going to be interesting to examine how strong the shift will be.

The fall season is going to be interesting to examine how strong the shift will be.

They appeal to people who want something that's going to last and survive the elements and at the same time read more

They appeal to people who want something that's going to last and survive the elements and at the same time make a strong fashion statement when paired with jeans or a skirt. They're not for the shy.

There's still some room to grow with their product lines. The question is what they'll do to grow the brand.

There's still some room to grow with their product lines. The question is what they'll do to grow the brand.