Michael Atmore

Nike is a marketing machine with a culture that has developed over 30-plus years,

Nike is a marketing machine with a culture that has developed over 30-plus years,

There's still some room to grow with their product lines. The question is what they'll do to grow the brand.

There's still some room to grow with their product lines. The question is what they'll do to grow the brand.

The fall season is going to be interesting to examine how strong the shift will be.

The fall season is going to be interesting to examine how strong the shift will be.

We went very athletic, very casual for a number of years. It's inevitable that we'd move through those cycles and read more

We went very athletic, very casual for a number of years. It's inevitable that we'd move through those cycles and shift to a different direction.

They appeal to people who want something that's going to last and survive the elements and at the same time read more

They appeal to people who want something that's going to last and survive the elements and at the same time make a strong fashion statement when paired with jeans or a skirt. They're not for the shy.