Leslie Ament

Organizations have spent millions capturing, analyzing and applying customer intelligence with the goal of growing revenues by increasing focus on read more

Organizations have spent millions capturing, analyzing and applying customer intelligence with the goal of growing revenues by increasing focus on customer-centric strategy and execution. We believe forward thinking organizations will continue to invest in select technology enablers, process development, performance measurement capabilities and services that empower them to apply customer intelligence towards better decision-making in support of more profitable growth.

Aberdeen research revealed that a majority of enterprises cited customer data integration and quality issues as top challenges to effective read more

Aberdeen research revealed that a majority of enterprises cited customer data integration and quality issues as top challenges to effective customer intelligence management. According to our research, companies that exemplify Best-in-Class customer intelligence management practices reported greater than 20 percent year-over-year improvement in each of these key performance metrics: annual revenues, customer acquisition, and customer retention rates.

There is more communication within smaller organizations.

There is more communication within smaller organizations.