Alfredo Alonso

Last year, Clear Channel Radio announced plans to launch Spanish-language formats in markets where there was a need for more read more

Last year, Clear Channel Radio announced plans to launch Spanish-language formats in markets where there was a need for more Hispanic-targeted programming. The success of KLOL/Mega epitomizes the very essence of what we hoped to accomplish,

The popularity comes from the fact that these radio stations play a real broad catalog of music, so they aren't read more

The popularity comes from the fact that these radio stations play a real broad catalog of music, so they aren't as repetitive.

We are a Spanish radio station company that goes after Hispanics that are bilingual. They really live in two cultures.

We are a Spanish radio station company that goes after Hispanics that are bilingual. They really live in two cultures.

Reggaeton is the first Spanish-language genre that Mexicans like, Caribbeans like it and South Americans like it.

Reggaeton is the first Spanish-language genre that Mexicans like, Caribbeans like it and South Americans like it.

Hispanics tend to use radio very frequently. They spend longer listening to radio. The Hispanic population is very brand-loyal, and read more

Hispanics tend to use radio very frequently. They spend longer listening to radio. The Hispanic population is very brand-loyal, and once they identify with a radio station, they tend to stick with that station.