Alfredo Alonso

The popularity comes from the fact that these radio stations play a real broad catalog of music, so they aren't read more

The popularity comes from the fact that these radio stations play a real broad catalog of music, so they aren't as repetitive.

We are a Spanish radio station company that goes after Hispanics that are bilingual. They really live in two cultures.

We are a Spanish radio station company that goes after Hispanics that are bilingual. They really live in two cultures.

Reggaeton is the first Spanish-language genre that Mexicans like, Caribbeans like it and South Americans like it.

Reggaeton is the first Spanish-language genre that Mexicans like, Caribbeans like it and South Americans like it.

I like to come up with new formats that are tailor-made for each market. In Houston, we saw there was read more

I like to come up with new formats that are tailor-made for each market. In Houston, we saw there was an opportunity to go after Latinos that were bilingual regardless of generation.

Our local programming teams have done an extraordinary job creating great Spanish-language radio that has resulted in impressive audience growth, read more

Our local programming teams have done an extraordinary job creating great Spanish-language radio that has resulted in impressive audience growth, ... In San Jose alone, time spent listening for persons 12+ in Spring 2005 surged 205% versus Spring 2004. That's a clear indication that our stations are airing great programming that U.S. Hispanics have been looking for on the radio.