Alfredo Alonso

The popularity comes from the fact that these radio stations play a real broad catalog of music, so they aren't read more

The popularity comes from the fact that these radio stations play a real broad catalog of music, so they aren't as repetitive.

Hispanics tend to use radio very frequently. They spend longer listening to radio. The Hispanic population is very brand-loyal, and read more

Hispanics tend to use radio very frequently. They spend longer listening to radio. The Hispanic population is very brand-loyal, and once they identify with a radio station, they tend to stick with that station.

I like to come up with new formats that are tailor-made for each market. In Houston, we saw there was read more

I like to come up with new formats that are tailor-made for each market. In Houston, we saw there was an opportunity to go after Latinos that were bilingual regardless of generation.

Last year, Clear Channel Radio announced plans to launch Spanish-language formats in markets where there was a need for more read more

Last year, Clear Channel Radio announced plans to launch Spanish-language formats in markets where there was a need for more Hispanic-targeted programming. The success of KLOL/Mega epitomizes the very essence of what we hoped to accomplish.

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