David Ogilvy ( 6 of 6 )
The best ideas come as jokes. Make your thinking as funny as possible.
The best ideas come as jokes. Make your thinking as funny as possible.
I always said that mega-mergers were for megalomaniacs.
I always said that mega-mergers were for megalomaniacs.
I never tell one client that I cannot attend his sales convention because I have a previous engagement with another read more
I never tell one client that I cannot attend his sales convention because I have a previous engagement with another client; successful polygamy depends upon pretending to each spouse that she is the only pebble on your beach.
A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes read more
A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity to speed up service.
I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much read more
I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.
Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are read more
Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible.
