Al Ries ( 2 of 2 )
Today, communication itself is the problem. We have become the world's first overcommunicated society. Each year we send more and read more
Today, communication itself is the problem. We have become the world's first overcommunicated society. Each year we send more and receive less.
Don't overlook the importance of worldwide thinking. A company that keeps its eye on Tom, Dick and Harry is going read more
Don't overlook the importance of worldwide thinking. A company that keeps its eye on Tom, Dick and Harry is going to miss Pierre, Hans and Yoshio.