Erica Archambault

There are a lot of options with stripes.

There are a lot of options with stripes.

It's that nautical and pretty theme that you can see throughout the spring line.

It's that nautical and pretty theme that you can see throughout the spring line.

It's not funky but a more stylish look for women, almost reminiscent of the Audrey Hepburn era. And we're not read more

It's not funky but a more stylish look for women, almost reminiscent of the Audrey Hepburn era. And we're not abandoning the basics. We're trying to show people that we're about more than just basics.

What we wanted to do more than anything was to get people in there and into our jeans.

What we wanted to do more than anything was to get people in there and into our jeans.

Shopping for jeans can be such a pain. But these invite-only events create a party atmosphere.

Shopping for jeans can be such a pain. But these invite-only events create a party atmosphere.