Erica Archambault

Shopping for jeans can be such a pain. But these invite-only events create a party atmosphere.

Shopping for jeans can be such a pain. But these invite-only events create a party atmosphere.

I think it's all about wearing horizontal stripes in the right way. I think it's a reality that bigger horizontal read more

I think it's all about wearing horizontal stripes in the right way. I think it's a reality that bigger horizontal stripes don't flatter bigger body types. I think that thinner stripes are certainly more flattering.

It's that nautical and pretty theme that you can see throughout the spring line.

It's that nautical and pretty theme that you can see throughout the spring line.

What we wanted to do more than anything was to get people in there and into our jeans.

What we wanted to do more than anything was to get people in there and into our jeans.

There are a lot of options with stripes.

There are a lot of options with stripes.